Xcode 6.4 can sometimes fail to start the simulator in the multi-Xcode installs. There is an open issue about that, right now you can work around it by adding the following to your circle.yml:
machine:
xcode:
version: "6.4"
dependencies:
pre:
- sudo rm "/Library/Developer/CoreSimulator/Profiles/Runtimes/iOS 9.0.simruntime"
Please mind that this only applies to Xcode 6.4, if you are using Xcode 7.0 or 7.1, this issue is not present on those Xcode versions.