Why doesn't alias work at all?


What is wrong with the following?
Clearly local variables persist across lines, as do aliases.
Yet the aliased command fails.
This is very hard to debug!!

if [[ “{CIRCLE_BRANCH}" == "master" || "{CIRCLE_BRANCH}” == “develop” ]]; then
image_tag=m-proc run-m-proc --version | tail -1

alias docker_run=“docker run -e API_HOST_PROD=”{API_HOST_PROD}\"" alias docker_run "project-science:{image_tag}" upload --replace_current

alias docker_run=‘docker run -e API_HOST_PROD=“http://our.url”’
/bin/bash: line 9: docker_run: command not found
Exited with code 127