Declaring ENV variables that contain a ":"

I’m surprised this is an issue, since travis has it solved easily, but I can’t get env variables to work if they have a : in them. Both of these don’t work:

machine:
  environment:
    MY_VAR: "hi:there"
machine:
  environment:
    - MY_VAR=hi:there   #this is how it should be done.  easy and correct, just `export $line`

How do I go about doing this?

Also, on this topic, can you please stop hiding the env vars in the console :smile: I need to know what they are set to!