Passed parameter doesn't work

API
1

I try to execute API call using when: on_fail step
The idea is to rerun the build, but limit the number of retries.
So, looks like this

version: 2.1
parameters:
  number_of_retries:
    type: integer
    default: 0
.....
    - run:
          name: On tests failed
          command: |
            if ((<< pipeline.parameters.number_of_retries >> < 3)); then
              curl -X POST --header 'Accept: application/json' --header 'Content-Type: application/json' -d "{ \
                \"parameters\": { \
                  \"number_of_retries\": $((<<pipeline.parameters.number_of_retries>> + 1)) \
                } \
              }" \
              https://circleci.com/api/v2/workflow/${CIRCLE_WORKFLOW_ID}/rerun?circle-token=token_here
            fi
          when: on_fail

The problem is that number_of_retries param is always 0 in each rerun
Why?